以前我说过关于虚拟时装周（1，2），现在终于越来越像要变真了。

继开通Twitter 和 Facebook之后，ALEXANDER McQUEEN这次还要网上直播时装秀。越来越多的奢侈品牌放下身段试水网络销售，开设手机网络门户。遇见的那些客户们也开始互相讨论谁家网站值得投放广告。现在连看秀也请blogger做头排还特设电脑桌，在Dolce & Gabbana的秀场，Bryan Boy隔在Vanity Fair的Michael Roberts和Anna Wintour之间，而Tommy Ton则和Hamish Bowles（Vogue US Fashion Editor）谈笑风生，位置最差的Suzy Menkes作何感想，“International Herald Tribute难道还不如个人网站？”OMG，Dolce & Gabbana你俩的玩笑是不是开得有点大阿？！！

Dolce & Gabbana在现场安排了无数摄像机，360度全景记录台前幕后，会场也放置了屏幕直播，虽然这次没有同步网络播出（据说之后将会有一个特别的project），但我还是希望下次在上海用多块电脑屏看，这还不比亲自劳累奔波也只看个局部来的爽几多倍？

最新更新消息（by 01 Oct ）  Louis Vuitton will show its spring 2010 ready-to-wear collection on Wednesday, October 7 in Paris. And while editors and buyers are usually first to see the clothes as they strut down the runway, the luxury label is broadening its scope this season by streaming the show live on its Facebook page so viewers can watch and comment as it happens. The show takes place at 2:30 p.m. Paris time, which is 8:30 a.m. in New York. So if you haven't sent LV a friend request yet, now is probably the time.

插播新闻：Alexander McQueen officially announces the unique collaboration with SHOWstudio.com, supported by IMG, to stream the forthcoming S/S 2010 Alexander McQueen show live from Paris online on http://alexandermcqueenlive.showstudio.com

Alexander McQueen has always been a social commentator with his collections reflecting life through his eyes. This unique fashion event has been specifically designed to solidify the inevitable next step for the company to create international live theatre. The companies’ commitment towards progressive activity in the digital marketing arena is the main focus. Recognising the rise and importance of the Internet as a communication tool and the inevitable democratisation of fashion, this live stream will enable universal online access to what has been to date an elite event on the international runway circuit.

For this exclusive live broadcast, Alexander McQueen has partnered with SHOWstudio.com, the website directed by world-renowned image-maker Nick Knight. A pioneer of online broadcast technology and fashion film since its inception in 2000, SHOWstudio.com will film the show live under the direction of Nick Knight, aiming to capture the essence of an Alexander McQueen show: ‘the witnessing of a unique moment in time’. Undoubtedly a ‘unique moment’, the S/S 2010 Alexander McQueen presentation will be streamed on a joint micro-site www.alexandermcqueenLIVE.showshtudio.com also accessible via www.alexandermcqueen.com and www.showstudio.com .

IMG is excited to support this creative collaboration. Dedicated to facilitating a gateway to the fashion world - from creation to consumer, IMG offers solutions that seamlessly connect and associate fashion’s key constituents and corporate brands using its global resources, influence and expertise.

The live broadcast event will commence at 20:15 Paris Time on 6 October 2009

Quotes

‘My shows have always been a big part of my work, what has taken me three months to develop is shown in just 15 minutes to a very small audience. I wanted to create a sense of inclusion for all those in the world who are interested in my work and the world of Fashion. This is just the first step towards revolutionising the ‘show system’ as we know it.’ Alexander McQueen

‘Alexander McQueen shows are always spectacular, so broadcasting one live to a global audience with SHOWstudio.com is a thrilling and revolutionary step in this new era of fashion communication.’ Nick Knight